England’s Lionesses and WSL stars Pernille Harder and Magdalena Eriksson team up with ELLE UK and Nike in three limited edition covers to celebrate UEFA Women’s Euro 2022
- ELLE and Nike have partnered to unveil three limited edition magazine covers
- The campaign aims to celebrate this year’s Women’s European Championships
- Lucy Bronze, Demi Stokes, Lotte Wubben-Moy, Beth Mead feature in the issue
- Chelsea stars Pernille Harder and Magdalena Eriksson also joined the initiative
- Euro 2022 starts on July 6 when host nation England face Austria at Old Trafford
WSL stars, including England’s Lionesses, have teamed up with ELLE and Nike to unveil three limited edition magazine covers to celebrate the Women’s Euros.
The campaign is launched ahead of Euro 2022 next month to recognise the people ‘leading change in the sport to create the future of football, both on and off the pitch’.
Lionesses Lucy Bronze, Demi Stokes, Lotte Wubben-Moy and Beth Mead feature alongside Chelsea stars Denmark captain Pernille Harder and Sweden defender Magdalena Eriksson.
England Lionesses Lucy Bronze (second left), Demi Stokes (left), Lotte Wubben-Moy (second right) and Beth Mead (right) have teamed up with ELLE UK and Nike to celebrate the Euros
Chelsea stars Denmark captain Pernille Harder (right) and Sweden defender Magdalena Eriksson (left) also feature in the campaign
The England players showcased the new England kit, which will be worn by Sarina Wiegman’s side throughout the tournament.
While Harder and Eriksson, who head into the European Championships off the back of a successful season winning a domestic double with Emma Hayes’s squad, donned bright Nike gear and matching tutus.
Somali-born and England FA football coach and referee, Jawahir Roble also featured in the initiative.
Somali-born and England FA football coach and referee, Jawahir Roble is also included in the initiative
As part of the campaign a bespoke film has also been released to celebrate the growth of the women’s game.
In the clip Harder said: ‘It’s extremely important that we show the diversity we have in women’s football. It’s important for young kids to see that.’
‘We want the next generation to be even better than us, so if we can set the standards and they push them further,’ added Mead.
While Roble called for greater support of women’s football, insisting people should join the movement.
She said: ‘We need more allies, more pioneers, pushing the game, celebrating it and just owning it because women’s game is growing either way so might as well just join us.’
The limited-edition issues will be distributed on newsstand, at the first England game at Old Trafford on 6 July and in selected Nike stores including Nike Town London on Oxford Street.
The England stars showcased the new kit (pictured above), which will be worn by Sarina Wiegman’s side throughout the tournament
Meanwhile, a mural and billboard of one of the ELLE UK covers will also be unveiled on Camden High Street.
England host the tournament and will kickstart their bid to win the Euros on July 6 with an opening game against Austria at Old Trafford.
They will then face Norway at the Amex on July 11 before a clash with Northern Ireland at St Mary’s on July 15.
The July/August issue of ELLE UK is now on sale.
